ICONIC Scandinavian outdoor brand Fjallraven will open its third UK outlet in Sheffield next week.

Fjallraven’s third UK store to open in Yorkshire

ICONIC Scandinavian outdoor brand Fjallraven will open its third UK outlet in Sheffield next week.

The move comes almost seven years after the Swedish manufacturer opened its doors in Manchester with its first UK store.

The new shop will open in Charles Street on March 22 under Sheffield City Council’s ‘Heart of the City’ scheme, together with development partner Queensbury.

Fjallraven’s long-term retail partner The Sporting Lodge, which opened the first store in 2017, is also behind next week’s launch.

“We are pleased to be opening our third Fjällräven brand store in the UK and are confident this new store located in Sheffield’s vibrant city centre will play an important role in our ongoing work to increase nationwide brand presence and grow demand for our timeless, durable products,” Paul Griffiths, UK country manager at Fjällräven, said.

“We are happy to be partnered with the expert team at The Sporting Lodge which has already successfully operated the Manchester brand store for more than six years.”

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