SCANDINAVIAN outdoors gear manufacturer Easy Camp has undergone a complete rebrand for 2025 to target adventurers on a budget.
Established in 1997, Easy Camp was founded to address the shortage of easy-to-use outdoor products offering quality at affordable prices for young people, families and those with limited camping experience.
The Danish firm has since evolved over the last three decades, building on an enviable reputation for addressing consumer needs. Today, the ever-changing market has seen Easy Camp widen its market appeal with equipment designed for the new generation of adventurer that seeks simple products essential to the enjoyment of the outdoor experience.
That evolution includes a sharper new logo and stylised Easy Camp name, the change to ‘Seek the Adventure’ as the tagline, and a swathe of form-follows-function designs coloured in keeping with the natural world highlighted by the Nordic outdoor heritage reflected in the product names.
Five new tent ranges and a vehicle awning range offers a tailored choice to suit needs. These include:
The EC Trek range… for outdoor pursuits that require smaller tents with focus on minimising weight and packed size. The performance and essential features will appeal to trekkers, with more specialised additions made for cyclists, including ability to lash to frame for transportation. The range offers four tents: Sarek 1 and 2; Rondane 2 and 3.
EC Go is designed for extending the enjoyment of outdoor pursuits on the water, two wheels or on foot. The choice of simple configurations ensure models are easy to pitch and offer all the essential features required for any night off-the-beaten track or on a campground. There is a choice of ten tents and one tarp: Reindal 2 and 3; Hemsedal 2, 3 and 4; Setesdal 2,3 and 4; Lomsdal 3 and 4; Norddal Tarp 3x3m.
EC Glamp is designed for those outdoor adventurers who want to bring classic retro style to outdoor life. Comprising tipis, yurt and chalet models, the range was created for campsite enjoyment with friends and family. Five tents and one tarp include: Otra Tipi; Rands Tipi; Vaulen Tipi; Orsa Cabin; Sandland Yurt, Totak Tarp (4m x 4m).
EC Venture offers options for outdoor adventures like motorbike touring, cycle camping and others requiring compact, simple-to-pitch tents with standing height. Features include many normally found in larger active family tents. Weight and packed size can be minimised by leaving out the living area groundsheet. Six tent options include: Hidra 4 and 5; Kinn 4 and 5; Leka Twin 6 and 8
EC Living addresses the needs of adventurous families through large, full-featured tents that provide a great base for longer trips away. These proven models are easy-to-pitch and offer the comfort of spacious well-ventilated living space with SleepTight bedrooms for a regenerative night’s sleep. Base camp adventures benefit from a choice of six tents, a utility tent and windscreen – Hamra 4 and 5; Skarvan 4, 5 and 6; Sola 6; Vik Utility Tent, Huk Windscreen
EC Touring adds living space to campervans and SUVs. They meet the demands for easy-to-erect, lightweight and low packed size vehicle awnings with options to use for the extended stay, touring and weekend adventures. Check out awnings and canopies, plus versatile canopies for day shelters – Krossbu; Krossbu Mini; Utne; Eidfjord; Reine (optional inner available); Voss Canopy, Lom Tri Canopy, Stryn Canopy.
For more information visit www.easycamp.com.
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